9. Maximum amount for charging via a mobile bill/account
The maximum amount limits applicable for Premium Rated Services being charged via the mobile bill / account are subject to the rules in the Danish Payment law.
- Maximum 50 € per transaction and
- Maximum 300 € per calendar month per End User (End User definition: 1 subscriber is 1 SIM card / phone number).
Mobile Operators and 4T have chosen for some specific service types and/or End Users to set limits that are below the limits defined in the Payment law.
This is primarily due to a desire for increased consumer safety.
Mobile Operators and 4T enforce the overall restriction on a total consumption of 300 € = 2,220 DKK per calendar month per End User.
All other amount limits must be enforced by the Service Provider.
| General services | Maximum amounts |
| Services with one time payment | 370 DKK per transaction (*) |
| Services with ongoing payment (subscriptions) | 370 DKK per month per service |
| TV / Radio Polls | 12 DKK per transaction |
| Donations(**) where the receiving organization is a member of ISOBRO(***) | 370 DKK per transaction |
| Donations(**) where the receiving organization is not a member of ISOBRO | 200 DKK per calendar month per service |
*In connection with a charitable lottery, other maximum amounts may apply for Nonprofit Collections, cf. the section below under competitions and games
**For donation campaigns, there must always be an approval from the Fundraising Board.
***If an ISOBRO organization has several independent campaigns per month, they may charge up to DKK 370 per transaction
Services directed at children and young people (under 18):
| Maximum amounts | |
| Total purchase value per service | 250 DKK per calendar month |
| General services with one time payment | 30 DKK per transaction |
| Services with ongoing payment (subscriptions) | Not allowed |
| Payment for online gambling, lottery etc. | Not allowed |
Usage of age filter or text like “Must have adult permission before entering this site” etc. does not exempt a Service Provider from applying the amount restrictions applicable for children and young people.
Pricing of generic digital SMS services (P02 and P07) is based on the following:
- Can the customer test a service prior to purchase
- Is it a subscription service or a one-time purchase
| Subscription service with charging every week. max price per charging | Subscription service with charging every month. max price per charging | One time servicemax charge | |
| The customer cannot test the service prior to purchase | 25 DKK no start up fee allowed | 100 DKK no start up fee allowed | 100 DKK no start up fee allowed |
| The customer can test the service prior to purchase (*) | 100 DKK no start up fee allowed | 370 DKK no start up fee allowed | 370 DKK no start up fee allowed |
(*): The content provider must be able to document that the customer has tested the service at 4T’s request.
Pre–purchase testing:
The content provider decides whether there should be an opportunity for testing of the service. If this is offered, then the content provider must be able to document that the customer had the opportunity to test the service before transitioning to payment.
Through marketing on the Service Site, the customer is made aware of the free trial period and that the service will continue with payment at the end of the trial period unless the customer opts out.
Read more in Section 15. Examples – example no. 5 regarding the wording of the information SMS to the customer regarding planned valuation.
Competitions and games:
The following summary is based on the provisions of the “Game Act”.
There may be specific questions that the list does not answer, and it is recommended that, as a Service Provider, you contact the Gaming Authority (mail: spillemyndigheden@skat.dk).
Please note that it is not allowed for children and young people under the age of 18 to take part in games and competitions that require gaming license.
| Service Type | Service characteristics | Gambling licence required?***) | Medium used for marketing | Maximum amount per telephone number |
| Competitions and games*) A. | 1. Price for taking part is greater than cost of sending 2. Winnings are distributed 3. Contains an element of chance | Yes | Regardless of medium | DKK 370 per service per 24-hour period DKK 50 per transaction |
| Guessing competitions*) B | 1. Price for taking part a maximum of DKK 5 2. Winnings are distributed 3. Guessing competitions with a combination of chance and skill | No | Radio and TV | DKK 5 per service per 24-hour period |
| Guessing competitions*) C | 1. Very low price for taking part (DKK 1–2); must only cover cost of sending 2. Winnings aredistributed 3. Guessing competitions with a combination of chance and skill | No | Printed media and Internet | Very low price for taking part (DKK 1-2); must only cover cost of sending (the Danish Gambling Authority can be contacted for guidance) |
| Competitions and games*) D | 1. Price for taking part is greater than cost of sending 2. Winnings are distributed 3. No element of chance, i.e. pure skill | No | Regardless of medium | DKK 370 per service per 24-hour period DKK 50 per transaction |
| Competitions and games*) E | 1. Price for taking part is greater than cost of sending 2. No possibility of winnings 3. Contains an element of chance | No | Regardless of medium | DKK 370 per service per 24-hour periodDKK 50 per transaction |
| Charitable lottery**) | 1. Price for taking part is greater than cost of sending 2. Winnings are distributed 3. Pure chance (lottery) | See **) | Regardless of medium | DKK 370 per transaction |
*) Under the terms of the Danish Gaming Act.
**) Providers must have permission from the Danish Gambling Authority/the Danish Customs and Tax Administration (Skat) to run a charitable lottery in accordance with the special regulations governing the latter. Once such permission has been given, an End User may participate several times at a price of up to DKK 370 per transaction both in a charitable lottery and a Nonprofit Collection within the same period of time.
***) Under the terms of the Danish Gaming Act, Content Providers which wish to be granted a gambling licence must apply for this to the Danish Gambling Authority/the Danish Customs and Tax Administration.
Children and young people (under 18) may only take part in guessing competitions without a gambling licence via radio, TV, printed media or the Internet, and where a gambling licence is not necessary.
